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1

Measuring the Short-Term Effect of In-Store Promotion and Retail Advertising on Brand Sales: A Factorial Experiment

Bemmaor, Albert C., Mouchoux, Dominique

Journal:

Journal of Marketing Research

Year:

1991

Language:

english

File:

PDF, 1.97 MB

english, 1991

2

Testing Alternative Econometric Models on the Existence of Advertising Threshold Effect

Albert C. Bemmaor

Journal:

Journal of Marketing Research

Year:

1984

Language:

english

File:

PDF, 584 KB

english, 1984

3

Modeling Purchasing Behavior with Sudden “Death”: A Flexible Customer Lifetime Model

Bemmaor, Albert C., Glady, Nicolas

Journal:

Management Science

Year:

2012

Language:

english

File:

PDF, 236 KB

english, 2012

4

Predicting Behavior from Intention-to-Buy Measures: The Parametric Case

Albert C. Bemmaor

Journal:

Journal of Marketing Research

Year:

1995

Language:

english

File:

PDF, 2.62 MB

english, 1995

5

The Impact of Heterogeneity and Ill-Conditioning on Diffusion Model Parameter Estimates

Bemmaor, Albert C., Lee, Janghyuk

Journal:

Marketing Science

Year:

2002

Language:

english

File:

PDF, 539 KB

english, 2002

6

The Impact of Heterogeneity and Ill-Conditioning on Diffusion Model Parameter Estimates

Albert C. Bemmaor and Janghyuk Lee

Journal:

Marketing Science

Year:

2002

Language:

english

File:

PDF, 394 KB

english, 2002

7

Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases

David C. Schmittlein, Albert C. Bemmaor and Donald G. Morrison

Journal:

Marketing Science

Year:

1985

Language:

english

File:

PDF, 451 KB

english, 1985

8

A Multiple-Item Model of Paired Comparisons: Separating Chance from Latent Preference

Bemmaor, Albert C., Wagner, Udo

Journal:

Journal of Marketing Research

Year:

2000

Language:

english

File:

PDF, 109 KB

english, 2000

9

Estimating the Impact of Displays and Other Merchandising Support on Retail Brand Sales: Partial Pooling with Examples

Albert C. Bemmaor, Philip Hans Franses and Jeanine Kippers

Journal:

Marketing Letters

Year:

1999

Language:

english

File:

PDF, 955 KB

english, 1999

10

Technical Note—Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases

Schmittlein, David C., Bemmaor, Albert C., Morrison, Donald G.

Journal:

Marketing Science

Year:

1985

Language:

english

File:

PDF, 856 KB

english, 1985

11

A Multiple-Item Model of Paired Comparisons: Separating Chance from Latent Preference

Albert C. Bemmaor and Udo Wagner

Journal:

Journal of Marketing Research

Year:

2000

Language:

english

File:

PDF, 2.15 MB

english, 2000

12

Predicting Behavior from Intention-to-Buy Measures: The Parametric Case

Bemmaor, Albert C.

Journal:

Journal of Marketing Research

Year:

1995

Language:

english

File:

PDF, 1.78 MB

english, 1995

13

Statistical Analysis of Choice Experiments and Surveys

Daniel L. McFadden, Albert C. Bemmaor, Francis G. Caro, Jeff Dominitz, Byung-Hill Jun, Arthur Lewbel, Rosa L. Matzkin, Francesca Molinari, Norbert Schwarz, Robert J. Willis, Joachim K. Winter

Journal:

Marketing Letters

Year:

2005

Language:

english

File:

PDF, 127 KB

english, 2005

14

Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling

Michel Wedel, Wagner Kamakura, Neeraj Arora, Albert Bemmaor, Jeongwen Chiang, Terry Elrod, Rich Johnson, Peter Lenk, Scott Neslin, Carsten Stig Poulsen

Journal:

Marketing Letters

Year:

1999

Language:

english

File:

PDF, 87 KB

english, 1999

15

Market Segmentation Research: Beyond Within and Across Group Differences

Greg Allenby, Geraldine Fennell, Albert Bemmaor, Vijay Bhargava, Francois Christen, Jackie Dawley, Peter Dickson, Yancy Edwards, Mark Garratt, Jim Ginter, Alan Sawyer, Rick Staelin, Sha Yang

Journal:

Marketing Letters

Year:

2002

Language:

english

File:

PDF, 85 KB

english, 2002

16

Predicting Behavior from Intention-to-Buy Measures: The Parametric Case

Albert C. Bemmaor

Journal:

Journal of Marketing Research

Year:

1995

File:

PDF, 2.62 MB

1995

17

Testing Alternative Econometric Models on the Existence of Advertising Threshold Effect

Albert C. Bemmaor

Journal:

Journal of Marketing Research

Year:

1984

File:

PDF, 584 KB

1984

18

Sixth Invitational Choice Symposium || Statistical Analysis of Choice Experiments and Surveys

Daniel L. McFadden, Albert C. Bemmaor, Francis G. Caro, Jeff Dominitz, Byung-Hill Jun, Arthur Lewbel, Rosa L. Matzkin, Francesca Molinari, Norbert Schwarz, Robert J. Willis and Joachim K. Winter

Journal:

Marketing Letters

Year:

2005

Language:

english

File:

PDF, 1.22 MB

english, 2005

19

HEC Choice Symposium || Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling

Michel Wedel, Wagner Kamakura, Neeraj Arora, Albert Bemmaor, Jeongwen Chiang, Terry Elrod, Rich Johnson, Peter Lenk, Scott Neslin and Carsten Stig Poulsen

Journal:

Marketing Letters

Year:

1999

Language:

english

File:

PDF, 1.23 MB

english, 1999

20

Choice Modeling || Market Segmentation Research: Beyond within and across Group Differences

Greg Allenby, Geraldine Fennell, Albert Bemmaor, Vijay Bhargava, Francois Christen, Jackie Dawley, Peter Dickson, Yancy Edwards, Mark Garratt, Jim Ginter, Alan Sawyer, Rick Staelin and Sha Yang

Journal:

Marketing Letters

Year:

2002

Language:

english

File:

PDF, 927 KB

english, 2002

21

Testing Alternative Econometric Models on the Existence of Advertising Threshold Effect

Bemmaor, Albert C.

Journal:

Journal of Marketing Research

Year:

1984

Language:

english

File:

PDF, 1.24 MB

english, 1984

22

The diffusion of marketing science in the practitioners' community: opening the black box

Albert C. Bemmaor, Philip Hans Franses

Journal:

Applied Stochastic Models in Business and Industry

Year:

2005

Language:

english

File:

PDF, 131 KB

english, 2005

23

Estimating the Impact of Displays and Other Merchandising Support on Retail Brand Sales: Partial Pooling with Examples

Albert C. Bemmaor, Philip Hans Franses, Jeanine Kippers

Journal:

Marketing Letters

Year:

1999

Language:

english

File:

PDF, 105 KB

english, 1999

24

Development and empirical test of a stochastic consumer model: Alfred Taudes Vienna, VWGÖ, 1984. 240 pp

Albert C Bemmaor

Journal:

International Journal of Research in Marketing

Year:

1986

Language:

english

File:

PDF, 384 KB

english, 1986

25

Complete stochastic models of consumer purchasing behavior, their contribution to the analysis of real markets: Udo Wagner Königstein/Ts, Verlag Anton Hain, 1985. 199 pp. DM 58

Albert C Bemmaor

Journal:

International Journal of Research in Marketing

Year:

1986

Language:

english

File:

PDF, 384 KB

english, 1986

26

Models of purchase timing and models of brand choice: Outlook and issues

Albert C. Bemmaor, David C. Schmittlein

Journal:

International Journal of Research in Marketing

Year:

1991

Language:

english

File:

PDF, 540 KB

english, 1991

27

Willingness to Supply Human Body Parts: Some Empirical Results

Edgar A. Pessemier, Albert C. Bemmaor and Dominique M. Hanssens

Journal:

Journal of Consumer Research

Year:

1977

Language:

english

File:

PDF, 323 KB

english, 1977

28

On Banerjee and Bhattacharyya (1976), "A Purchase Incidence Model with Inverse Gaussian Interpurchase Times," Journal of the American Statistical Association, 71, 823-829

Albert C. Bemmaor and Daniel Hoppe

Journal:

Journal of the American Statistical Association

Year:

2008

Language:

english

File:

PDF, 291 KB

english, 2008

29

Effet des réductions de prix et de la publicité sur les ventes en magasins : un plan factoriel

ALBERT C. BEMMAOR and DOMINIQUE MOUCHOUX

Journal:

Recherche et Applications en Marketing

Year:

1992

File:

PDF, 1.57 MB

1992

30

On Banerjee and Bhattacharyya (1976), “A Purchase Incidence Model With Inverse Gaussian Interpurchase Times,” Journal of the American Statistical Association , 71, 823–829

Bemmaor, Albert C, Hoppe, Daniel

Journal:

Journal of the American Statistical Association

Year:

2008

Language:

english

File:

PDF, 140 KB

english, 2008

31

Willingness to Supply Human Body Parts: Some Empirical Results

Pessemier, Edgar A., Bemmaor, Albert C., Hanssens, Dominique M.

Journal:

Journal of Consumer Research

Year:

1977

Language:

english

File:

PDF, 731 KB

english, 1977

32

[Advances in Econometrics] Volume 16 || Estimating market-level multiplicative models of promotion effects with linearly aggregated data: A parametric approach

Bemmaor, Albert C.

Year:

2002

Language:

english

File:

PDF, 1.32 MB

english, 2002

33

The diffusion of mobile social networking: Further study

Bemmaor, Albert C., Zheng, Li

Journal:

International Journal of Forecasting

Year:

2018

Language:

english

File:

PDF, 572 KB

english, 2018

34

Stochastic Modeling of Consumer Purchase Behavior: II Applications

Bemmaor, Albert C.

Journal:

SSRN Electronic Journal

Year:

1981

File:

PDF, 1.21 MB

1981

35

The Dirichlet Distribution as a Model of Brand Choice: Further Testing

Bemmaor, Albert C.

Journal:

SSRN Electronic Journal

Year:

1981

File:

PDF, 936 KB

1981